Open Air Waid

Open Air Waid is a fictional music festival in Zurich, developed during an inter-company course in my apprenticeship focused on design and CI/CD. The project involved creating a complete visual identity, including the logo, flyer and other communication materials. The identity combines dark blue, orange and beige to balance cool and warm tones and create a distinctive festival atmosphere. For the logo, I developed a system where parts of each letter are removed and completed by the neighbouring letter. This creates a visual connection between the characters and gives the wordmark a dynamic, interlocking quality while keeping it fully readable.

Timeframe

3 Days

Year

2020

Category

Category

Art Direction

Tools

InDesign

©chevonne